DIGITAL 2022: THE RISE OF CONNECTED TECH CONTINUES
After the remarkable levels of growth we saw last year, I fully expected to see less impressive figures in this year’s report. However, even after a decade of producing these Global Digital Reports, the data never ceases to surprise me. Social media user numbers continue to grow faster than they did pre-pandemic, with the global total still increasing at a rate of almost 13½ new users every second.
Double-digit annual growth has taken the global social media user figure to 4.62 billion, and current trends indicate that it will equal 60 percent of the world’s total population within the next few months. COVID-19 continues to hamper research into internet adoption though, resulting in reporting delays that have kept overall growth in internet user figures down for the second year in a row.
